HOW WE CAN BE SMALL YET WORK SO BIG.

Yesterday, a client in San Francisco called us in Chicago about a spot we were doing for her.

The spot involved a combination of some video being shot in a West Indies jungle,

some compositing being done by an artist in Budapest, Hungary,

a music track being composed in Staffordshire, England,

to be played by a musician in Chicago

and then all edited together... also in Chicago.

I told that client in San Francisco that I would assemble all of the pieces and call her back within 30 minutes.

Then, I called the camera person as she stood in the jungle and requested an upload of the best take so-far,

and she played it directly from the HD camera into her personal WiFi, which fed it over a 5G net to our server.

Then I called our composite artist in Budapest and requested his most current .aep file be FTP'd to me, asap.

Meanwhile, the composer in Staffordshire uploaded the rough midi's for the music,

and within 15 minutes it was all cooking away in a rendering server in Chicago.

Then, at 26 minutes the composite was pushed onto the client's server and at 30 minutes

we assembled a conference call with Budapest, Staffordshire, the jungle in the W.I., and Chicago,

and had all of them listening to the client's phone ring in San Francisco.

She picked up as she was viewing the rough composite and everybody was then together for the meeting.

There was a request regarding the shot in the jungle which was executed while we were in the meeting.

There was some discussion regarding where the music peaked relative to where the VFX came to the end of a move.

And the final deadline was shortened by a day to allow a visiting exec at clients' office to see the end product.

That is how a small company like ours can look soooo big.

Now, we don't do this every day. But, it does happen occasionally.